Sony is Working on Windows based Smartphone
While Google and Apple operating
systems are rocking in market, Microsoft operating system is really lagging
behind due to some unknown reason. In order to bridge the probable gap this
time Microsoft has taken a bold step to merge with its rival as well as old
partner: it is Sony.
Sony,whose mobile units are already found partnered with Google’s Android OS since last 4 years has also considered this merging with Microsoft for making a windows phone is profitable approach for their huge audience and to add special diversity to their acclaimed handset list. As per the reliable rumor source this Sony Windows phone is going to be launched in the market by middle of 2014.
On the other hand while Microsoft
has struggled hard for gaining market stake from iOS and Google Android.
Recently, Nokia Corporations’ Lumia smartphones presently ensures a major thrust
in Windows Phone sales, somewhat challenges additional growth of platform’s use;
however, with the possibility of Sony’s merger with Microsoft has opened a new
horizon of technological amalgamation. The first Sony smartphone with Windows
Phone is expected to enter market by middle of 2014.
The merging group is determined on
making both low as well as high-end handsets. If Microsoft has confirmed for
proposing licensing deals, there is a possibility that Sony can produce low-cost,
entry-level smartphones for developing markets in 3rd world
countries like India, China, etc. -- and despite aggressive competition from multinational
companies like Apple and Samsung -- the change could upsurge the number of
Windows Phone users.
Out of this Sony Microsoft
merging it is expected that Microsoft is about to use Sony’s devices and
services along with already launched Lumia product line and thus is expected to
be the world’s biggest supplier of Windows Phone-based handsets with the
world’s largest family of WP-powered products. Such position significantly challenges all
third party’s wish to have license over Windows Phone since finally their products
finish up competing against Microsoft itself and the factor of price comes up
in the surface for final selection, Microsoft always had won the race since it have
the OS in its exclusive ownership. Presently, the hardware makers are simply petrified
of struggle and strategy of Microsoft on the booming handset market, which
makes the related companies devote more into the devices including Google
Android. By building the Operating System free, the software giant just has
removed some of hardware makers’ fears.
By making low and high Windows
Phone and Windows RT free to device manufacturers, Microsoft will confirm that
the mobile platforms will not be its copyrighted operating systems, which, by given their short market share ill lead
toward somewhat stagnation. Besides, it can be anticipated that Sony Microsoft
joint venture mat consider releasing dual-boot devices both with Android and
Windows.
Author Name: Sudheer Kiran
Sudheer Kiran is a Digital Marketing Consultant and Online Enterpeuner. Follow him on Twitter
Get Updates
Subscribe to our e-mail newsletter to receive updates.